From small jewellery parties for friends and family, to now stocking the range in hundreds of outlets which include fashion boutiques hairdressers and beauty salons to party planners across the UK. Rukhsana Jewellery has come up with the answer to every party-goer's prayer, and more importantly, at the price they can all afford.

"I got a sampling of what women wanted when I ran a few jewellery parties 3 years ago. It was obvious from the start that there was a huge demand for these types of glamorous hair ornaments. And no one seemed to stock them locally."

After the hair clips came complimentary earrings and bracelets, and there was another surprise in store. While originally a marketing exercise aimed at the ‘sophisticated thirty-somethings’, Rukhsana Jewellery was very quickly a hot favourite and became popular with all ages and for all occasions whether accessorising a party dress or simply dressing up a pair of jeans.

"The trend at the moment is for more romantic, sensual pieces that sparkle and dazzle on the dance floor. Crystal is the perfect product to fit the bill."